“What is Uniqlo and Should I Shop There?” We Have the Scoop You’re Googling Right Now!

It’s not often that a brand’s owner is one of the richest in his country but wearing his clothing would give nothing away to passerby. The big fashion-houses of the world have their names on their t-shirts, purses, sides of sweatpants, belts, you name it.

This brand, however, lives in the anonymity — in the corners of the fashion houses, until you realize it’s what keeps a wardrobe together. In fact, this brand is known to sell all kinds of clothes — chinos, jeans, t-shirts, sweaters, coats, jackets galore— in different sizes, silhouettes and neutral tones.

All basic items. All very cheap. Not like these designer brands.

Moreover, using technology and science to make clothes have a soft, air-like quality, this Japanese fashion house has coined the term “LifeWear” for their items.

According to their site, their clothes use a technology called HEATTECH, which “converts moisture into warmth, even when the temperature changes drastically.”

As for the science, Uniqlo uses a process called AIRism where this layer in clothes responds to “sticky perspiration, moisture from changes in temperature, or stiffness from layers to keep you comfortable” by “taking out the dampness, keeping your skin smooth.”

Today, Uniqlo is a global clothing company — the biggest clothing retailer in Asia— and Tadishi Yanai, the company’s CEO, has more than 2,000 stores in 15 countries.

What is the meaning of Uniqlo?

Uniqlo has a rich history, starting with the fact the company itself is a division of the Japanese retail holding company called “Fast Retailing.”

Originally, the brand was called “Unique Clothing Warehouse” but overtime, the words “unique’ and “clothing” blended together to produce its new and memorable name, Uniqlo.

How Should I Pronounce Uniqlo?

Uniqlo may look like a foreign name but its pronunciation is pretty simple:


What is so special about Uniqlo? Why is it so popular?

The air of mystery Uniqlo has makes some wonder why exactly the brand made it so big. At first glance, most items are neutral tones, closet basics and pretty nondescript in their overall look.

But not only did that appeal to the world of shoppers who wanted quick, cheap closet essentials but also it rendered the brand as an ode to minimalism and a certain style mindfulness.

In a time where “decluttering” rose due to Marie Kondo’s book, “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing”, Uniqlo offered a cheap gateway to clothes that represent the “less is more” ideology.

Get to know some of the wise teachings now called “KonMari” through this helpful video here: